In Hokkaido, fisheries, dairy farming, farming, and rice farming are active, and there are many dishes made from local foodstuffs. In particular, Sapporo is a city for eating fresh vegetables from various parts of Hokkaido. Sapporo's local gourmet include Sapporo's origins in soup curry, Miso's pride in Sapporo ramen, JINGISKAN, which is home to many stores in the city, and the crab and Toyoyomi seafood that are popular in foreign countries, as well as the seda festival that has been particularly popular with women in recent years. Whatever it takes, it can be said to be a flavor that represents Sapporo. In addition, in Kushiro, Spaghetti is popular with spaggetti made with a rich meat crunch on hot iron plates, and soy sauce ramen and hoken no fry, which are popular in Asahikawa.

Sapporo City offers a variety of experiences in each of the four seasons. In spring and summer, there was a sharp increase in the number of people using the Polokle share cycle to smuggle the city with a bicycle. Family camping is also popular. In autumn, fruit hunting is prevalent in the suburbs. In the winter, Hokkaido's unique experience activity is a drag on the market. There are many people who can enjoy a curling experience, run the snow area in snowmobiles, or enjoy the unique characteristics of a snow country. Factory tours are also popular regardless of season, and confectionary making, beer factories, and milk factories at white Love Parks are also popular, from children to adults. In addition, in Asahikawa and Kushiro, You can enjoy outdoors such as trekking, rafting, and canoo.